Recommendation
Automate new lead follow-up
What this means
When someone completes the form on your website, they automatically receive a useful reply, and their details are added to the system you already use to track customers, without anyone copying them across by hand.
Why it matters
Enquiries currently wait until somebody notices them. This removes the repetitive part and means new enquiries get a faster response.
Recommended approach
Start with the tools already being paid for before adding another platform. Check the features and permissions in your existing plans before assuming no new purchase is needed.
Tools to consider
- Your existing CRM
- Your current email system
- Difficulty
- Low
- Impact
- High
- Priority
- Do now
First step
Set up one automatic reply for new website enquiries and watch it for a week.
Can you do this yourself?
Yes, most likely. It is configuration rather than building, and the setup steps are included.