Demonstration systems / LeadFlow
Demonstration system · AI Lead & Sales Agent
LeadFlow. Give every opportunity an owner and a next step.
Captures incoming enquiries from every channel, summarises and qualifies each one, assigns an owner and a priority, drafts the first reply for approval and monitors whether follow-up actually happens.
No enquiry waits without an owner, a summary and a scheduled next action.
Built with
- AI Agent
- CRM
- Research
- Automation
- Follow-Up
- Dashboard
A Dekundy Group demonstration build set in a fictional business, Harborline Systems, a small B2B services firm selling workflow implementations. These examples use synthetic data and are not presented as client case studies. Every business, contact, figure and message shown is fictional, created by Dekundy Group to demonstrate what can be built.
Interactive demonstration
Try LeadFlow.
Open a record, approve a draft, run the agent. Everything is local to your browser and resets on reload.
The business problem
What this solves.
Enquiries arrive everywhere
Website forms, email, referrals, social messages, events and CRM imports all produce leads in different shapes, and none of them come with context.
Nobody owns the first hour
A lead sits in an inbox until someone happens to look. By then the enquirer has emailed two competitors.
Follow-up depends on memory
The first reply goes out, then the thread goes quiet. There is no record of who was meant to chase it, or when.
The pipeline is a guess
Without consistent stages and values, the forecast is whatever the last person to update the spreadsheet remembered.
From published research
7x
Research published in Harvard Business Review, covering 1.25 million leads, found firms that responded to a web enquiry within an hour were nearly seven times as likely to qualify it as those that waited even one hour more.
Source: Harvard Business Review, The Short Life of Online Sales Leads (Oldroyd, McElheran, Elkington) (2011)
30%
Salesforce's 2024 survey of 5,500 sales professionals found reps spend only about 30% of their week actually selling. The rest goes to admin, data entry, quotes and internal meetings.
Source: Salesforce Research, State of Sales, Sixth Edition (2024)
Industry findings, not results of this demonstration.
What the system does
Input to outcome, with a person in the loop.
Each stage names who does the work: the agent, business rules, automation, or a person.
Input
01New lead
Form, email, referral or import lands in one intake.
AI agent
02AI summary
The agent reads the enquiry and any company context and writes a two-line summary.
AI agent
03Qualification
Fit is scored against defined criteria, with the reasons listed.
Business logic
04Priority and owner
Business rules set priority and route ownership by service line and load.
AI agent
05Draft reply
A first response is drafted from the summary and the owner's templates.
Human approval
06Approval
The owner edits or approves the reply. Nothing is sent without a person.
Automation
07Follow-up and pipeline
Tasks, reminders and pipeline stage are created and kept current.
Output
08Attention
Stalled leads and overdue follow-ups surface on the overview.
- Input
- AI agent
- Business logic
- Automation
- Human approval
- Output
Who does what
What the AI does, what is automated, what you control.
The AI agent
What the AI actually does
- Classifies each enquiry by service line and request type
- Summarises the request and company context in plain language
- Scores fit against agreed qualification criteria and lists the reasons
- Enriches the record with available company details
- Recommends the next action and a follow-up date
- Drafts the first reply in the owner's tone
- Writes structured CRM fields rather than free text
Automation
What gets automated
- Creates the CRM record and links the source channel
- Assigns an owner by routing rules and current load
- Creates the follow-up task and reminder
- Moves the pipeline stage as activity is logged
- Flags leads with no activity after an agreed interval
- Notifies the owner and updates the overview
Human control
What a person controls
- Approves, edits or discards every outbound reply
- Overrides priority, owner or qualification at any time
- Sets the routing rules and the qualification criteria
- Handles escalations and anything the agent marks as unclear
- Owns every conversation with the customer
Potential outcomes
Designed to help
- Reduce the time between an enquiry arriving and a person acting on it
- Give every lead an owner, a summary and a scheduled next step
- Make follow-up visible instead of dependent on memory
- Keep pipeline stages and values consistent across the team
- Remove re-typing between the inbox and the CRM
No percentages are claimed for this demonstration. Where published research applies, it is cited above as industry evidence.
Components
The building blocks
- 01AI Agent
- 02CRM
- 03Routing Rules
- 04Automation
- 05Follow-Up Tasks
- 06Pipeline Dashboard
- 07Email Integration
- 08Human Approval

Adam Dekundy
Founder, Dekundy Group
Built as a demonstration by Dekundy Group
This is not an off-the-shelf product. It is the kind of system built around a business’s actual workflow.
Not every situation needs something this size, and the CA$49 audit is the honest way to find out which one yours is. Where a build is warranted, every implementation begins with agreed success criteria and is covered by the Dekundy Group Build Guarantee.
Not sure yet
Not sure something like this is what you need?
That is exactly what the CA$49 Personalized AI & Efficiency Audit is for. It will show you whether something like this is worth building, whether a tool you already have could solve the problem, or whether something much smaller would do the job.
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